Collaborative Team Efforts: A Revolutionary Tool for Start-up Success

Any entrepreneur with a vision can initiate a new business or start-up. However, entrepreneurs who embrace the “single army” approach ...
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Why Influencer Marketing is Here to Stay

Influencer marketing that focuses on influential people rather than the target market as a whole, identifies individuals who have influence ...
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Top Myths and Facts about Entrepreneurship that will Blow your Mind

Entrepreneurship is commonly perceived to be incredibly rewarding. But, is starting a business the best decision for everyone? There are ...
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Redefine the Customer Experience with a Right Content Strategy

Customers are the number one priority of every company. There cannot be a business without customers of course. Customer Service ...
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Entrepreneurs: Measure the Right KPI when it comes to your Start-ups

The need for measurement is most evident when a start-up competes with itself. This is the best sort of competition ...
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Entrepreneurs: Measure the right KPI when it comes to your Start-ups

The need for measurement is most evident when a start-up competes with itself. This is the best sort of competition ...
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Five Ways to Acquire More Customers Right Now

In today’s ruthless world of business, brands are faced with challenges aplenty. The most significant of which – an ultimatum ...
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Content marketing – The game changer for your brand

The term ‘Content Marketing,’ though relatively fresh, has elevated marketing to a whole new plateau. Thoughts and methods to reach ...
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B2B Marketing Trends that will Rule 2018

Would 2018 be the year of innovative marketing? Well, just saying yes would be an understatement. This year also expected ...
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Five Ways to Acquire More Customers Right Now

In today’s ruthless world of business, brands are faced with challenges aplenty. The most significant of which – an ultimatum ...
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Six Ripper Tips to Gain Maximum ROI on your Webinars in 2018

The evolution of webinars, from basic video conferencing to the use of sophisticated software for interactive engagements, has transformed it ...
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Content Marketing – The Game Changer for your Brand

The term ‘Content Marketing,’ though relatively fresh, has elevated marketing to a whole new plateau. Thoughts and methods to reach ...
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5 steps for start-ups to run a marketing campaign

Marketing is self consuming, once we get in there is no way we feel we have had enough of it ...
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Frugal Marketing and Sales

New entrants by their nature of operations have limited resources at their disposal and after investments on their core products/services ...
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Marketing is an Attitude. Sales, is a Culture

Marketing is all about building the right perception and Sales is the grit behind this suave perception. While it is ...
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Needs, Wants and Demands in a B2B Marketplace

Firms exist to serve other firms and individuals. In a B2B scenario firms serve other firms. Let me consider the requirements that ...
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