Entrepreneurs: Measure the right KPI when it comes to your Start-ups

The need for measurement is most evident when a start-up competes with itself. This is the best sort of competition ...
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Five Ways to Acquire More Customers Right Now

In today’s ruthless world of business, brands are faced with challenges aplenty. The most significant of which – an ultimatum ...
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Content marketing – The game changer for your brand

The term ‘Content Marketing,’ though relatively fresh, has elevated marketing to a whole new plateau. Thoughts and methods to reach ...
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5 steps for start-ups to run a marketing campaign

Marketing is self consuming, once we get in there is no way we feel we have had enough of it ...
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Frugal Marketing and Sales

New entrants by their nature of operations have limited resources at their disposal and after investments on their core products/services ...
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Marketing is an Attitude. Sales, is a Culture

Marketing is all about building the right perception and Sales is the grit behind this suave perception. While it is ...
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Needs, Wants and Demands in a B2B Marketplace

Firms exist to serve other firms and individuals. In a B2B scenario firms serve other firms. Let me consider the requirements that ...
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5+1 tips – Beginning to network for the network shy

Typically we go to events with a prior mindset of connecting with folks who could help in our businesses. Here ...
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‘Selling’ and ‘Making a prospect buy’ – Not two sides of the same coin!!

he objective, in the ‘selling’ approach and ‘making my prospect buy’ approach is the same, but there is an enormous ...
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Cloud – Subversive, Invasive and Pervasive!!!

Its raining and literally clouds are everywhere and at work too.  Almost as Internet took shape and the web took ...
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